Website Analysis

Website Analysis #1

         Geico.com has the sole purpose of selling insurance. People go to their website because they believe they can save money by switching to Geico as the cleverly accented gecko claims. Because of this, Geico has focused their home page around the simple form you can fill out to get a quote on an insurance policy. This is a great business tactic.

         The website, however, is obviously designed for a more tech savvy audience because almost the entire screen is covered with information they are giving you or blanks where they want you to give them your information. The links are also substituting for titles so a casual Internet user may not recognize them as links at all.

         All of the white space is also concentrated to the sides, which leave the center of the page clutter with too many fonts and words. A cleaner design with information spread out would greatly improve this site.

Website Analysis #2

         After getting very distracted by the digital Target.com weekly ad, it was easy for me to see why this website is so successful. It is clearly labeled and easy to follow. If you are looking for toys you can click on that link but hovering over it will drop down a more specific menu where you can shop by type, brand, age, even clearance items. This is great if you know exactly what you are looking for.

         On the other hand if you are just browsing, the main page has a constantly changing picture of a product one of which is sure to spike your interest enough to pull you in. The constant reminder of free shipping stops you from saying “oh well I can just pick this up next time I’m there.” 

         Target.com also has an advantage that their company has a red and white logo. The red pops on the white background and the red text boxes with white text contrast brilliantly. It is also great for highlighting big sales, like the current “Biggest Summer water event” because it is showcased in blue, which immediately seizes your attention in the sea of red and white. Just in the course of my research I almost bought a bedspread and three dresses. Target.com is obviously doing something rights.