Module three is focused on communicating between different cultures. A culture is a group with a set pattern of acceptable behaviors. While it is normal to not recognize these when surrounded by other members of the group it is common to notice the differences when you come into contact with people from other cultures.
When meeting these people in a business setting it is important to understand their culture and customs to prevent offending them. Many common actitives that Americans participate in on a daily basis in the workplace would be highly offensive to a business person from China, for example, shaking hands. It is common here we accept it as second nature, but in China the custom in a quick bow.
Another important thing to keep in mind when doing business across cultures is the difference in meanings. For example, here in the U.S. we consider any legal agreement that is in writing to be binding. If the agreement was with a company from Germany, they would agree. However, if the company was based in Japan they would think an oral agreement would be much more binging.
Not knowing that information could be the difference between having a deal go through or not. It is recommended that you study the culture you will be working with even before the first meeting with them.
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